Politics, religion and social justice rarely see eye to eye but, through Fair Trade and a campaign called Fair Trade the White House, everyone can find common ground to work towards sustainability. While it’s convenient to take advantage of cheap prices, most would agree that that consumerism should not be at the expense of the environment, personal health or of humankind. This particularly puts consumers in an awkward position because the need of providing for family in the most economical way can take precedence over their conscience. In an effort to ease our minds, we break out our checkbook and donate to charity. While this may do some good, it doesn’t resolve the issue of conscientious living, nor does it come close to the familiar concept of “do unto others…”
Fair Trade offers a solution, allowing us to carry out our day to day lifestyle while positively affecting others at the same time. This practice of paying a sustainable wage allows us to be good stewards towards a better environment, healthier options for our body and greater social responsibility. If the solution is so simple, then what is keeping the phrase, “fair trade” from becoming a house hold name? Trade takes two. First, businesses have to offer something for the consumer to buy and second, the consumer has to choose to buy that product.
Currently, there are limited resources offered through the Fair Trade market and, while Americans love coffee and chocolate, we typically need more options to survive on a day to day basis (although, some caffeine addicts may argue). It’s for this reason that more and more business owners are taking the initiative to live and work ethically. In 2005, I, along with my husband and my twin sister, created Anti-Body (anti-poverty, beautiful body), a natural bodycare line, to make fair trade items more accessible to shoppers. Producing everyday products like soaps, lotions and lip balms with ingredients that have been traded fairly gives everyone another opportunity in the day to live responsibly. Now that there are fair trade options everywhere, from bodycare, to clothing and produce, Anti-Body initiated Fair Trade the White House, a campaign for organizations, vendors, churches and individuals who support fair trade to link arms and spread the message of sustainable living across the country.
Fair Trade the White House is an invitation to First Lady Michelle Obama to make her home a “Fair Trade home.” Regardless of political affiliation, this invitation allows Americans to voice their desire for ethical options and it also allows the White House to be a sounding board for fair trade. If the First Lady accepts the “Fair Trade the White House” invitation, the goal is to conduct a ceremony in May, 2010, “World Fair Trade Day.”
The concept of fair trade was started in the United States in 1946, yet the practice is still typically unknown. The beauty of fair trade is that it goes beyond organic – fair trade is fair to you, the environment and others. We can all do our part (just by shopping!) to make Fair Trade a house hold name. Fair trade is not a charity, it’s a lifestyle.
Shelby Moser is a Co-founder of Anti-Body (anti-poverty, beautiful body), an all-natural, fair trade body-care company based in California.






















